GROWING UP IN NEW YORK CITY, SHE CULTIVATED HER LOVE OF FASHION AND ARCHITECTURAL DESIGN. NOW SHE TRAVELS AROUND THE WORLD EDUCATING AND INSPIRING STYLISTS.
Starting out working in New York’s garment district, Lori thought her career would revolve around designing shoes or clothing. However, her love for transforming hair, and creating movement, texture and shape, led her in another direction.
In addition to operating her award-winning salon, ID Salon, in New York, she travels the world doing shows and educating stylists about KMS.
“Whether I’m at a big hair show or intimate in-salon teaching environment”, Lori says. “I love what I do and feel lucky to be working with such a talented group of people from around the world “.
Her work has been recognized in major magazines both in print and online. Styling hair for high-proﬁle fashion events and private shows for top designers fuels her enthusiasm to keep learning and growing as an artist. As a member of the Global Style Council, Lori has worked on the 2016 and 2017 KMS Campaigns.
THE STYLE COMMUNITY IS THE HEART OF OUR BRAND. THE COMMUNITY IS LED BY THE GLOBAL STYLE COUNCIL.