A GLOBAL MOVEMENT

We developed MOISTREPAIR Cleansing Conditioner as the newest START product to join the co-wash trend thatʼs taking the world by storm.

Short for conditioner washing: using a conditioner to wash your hair. 
 
MOISTREPAIR Cleansing Conditioner conditions your hair while also gently cleansing it, keeping hair healthy-looking and not stripped. Itʼs the perfect remedy for hair that could use a little TLC: damaged, curly, coarse or color-treated hair.
 
Itʼs not a 2-in-1!
Remember 2-in-1 shampoo? The commercials showed a man using it at the gym after a workout: it was a cheap time-saver for guys on the go. The problem with 2-in-1s is that theyʼre made starting with cleansing ingredients, with a lot of conditioning ingredients piled on top. They can lead to major product build-up--something you were trying to prevent in the first place!  
 
MOISTREPAIR Cleansing Conditioner is different. Itʼs so much more than a time-saver. Itʼs made starting with conditioning agents, with a small amount of mild cleansing agents added. So you get highly conditioned, clean hair thatʼs not stripped dry. 
 
The secret ingredient in MOISTREPAIR Cleansing Conditioner is 18-MEA. Itʼs an essential water-repelling lipid found on the surface of healthy, strong hair. It helps prevent water from getting inside the hair, swelling, and causing the outer cuticle layer to stand up and easily break. Itʼs used in Cleansing Conditioner to help restore your hair’s natural protective coating and reduce breakage from styling.

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