HIP, FASHIONABLE AND ARTSY, TORONTO’S STREETS ARE PROVIDING THE LATEST INSPIRATION FOR KMS.
Toronto is a hub of creativity, culture and diversity and is considered as one of the world’s hippest neighbourhoods by well-seasoned travellers. With its wide range of trendy bars, vintage boutiques and independent salons, Queen Street West is the best people watching spot according to local KMS Stylist, Connor Lange who works at the Toronto salon, Bob & Paige.
“Food, shopping, bars, fashion, it’s all here. One of the coolest things about Toronto is that we have so many little communities – Greek Town, Chinatown, Little India, Little Italy and in all of those you can find amazing authentic restaurants, authentic people and grocery stores. Even though we all have our own little pockets, we all live and work and breathe in the same city,” says Connor.
Next to the restaurants and boutiques, the streets of Toronto hold an explosion of color, especially if you take a stroll down Graffiti Alley where the walls are emblazoned with urban art.
“The city is so diverse and multicultural. You’ll come across these areas that have graffiti that’s super artistic, very technical and full of inspiration. With the grey background of Toronto everything just pops,” continues Connor.
This is why the streets of Toronto are the perfect backdrop for KMS’ new STYLECOLOR collection. Rewriting the rules of color, hair becomes living art - liberating and vibrant, following Toronto’s lead to be whom you want to be.
“Style in Toronto is very fashion forward, you see a lot of people pushing the boundaries with their street style – doing something that’s a bit more loud. People aren’t afraid to be who they want to be,” says Connor.
And now thanks to the STYLECOLOR products, the power is in your hands when it comes to calling the shots on street style inspired hair color. Say goodbye to matchy matchy and hello to a new world of graphic design.