virtual experience



Every type of creativity is waiting for you here – from the contemporary color and style of Goldwell, to the street style craftsmanship of KMS and the chic, editorial styling of Oribe Hair Care.

Register by October 15th. Contact your local Kao Salon distributor today for more information about how to register.

what's new

Check out KMS‘ latest innovations!
Take control with NEW KMS THERMASHAPE Straightening Conditioner. Its groundbreaking technology enables a smooth, gradual and semi-permanent straightening effect if used in combination with hot tools – for coarse and unruly hair.
Take control with NEW KMS MOISTREPAIR Hydrating Oil. Formulated with 99% of ingredients coming from natural origin, it can be used as smoothing finisher, but also as a soft oil for body and beard, giving lightweight hydration and nourishment.

KMS – New Products

what's new

Life can be chaotic, crazy and unpredictable. Hasty morning routines, messy closets, coffee stains on shirts. As a hair care brand, we know too well that we cannot control, or even fix your life. But what we can help you control is your hair and your style. Take control over your hair with KMS latest innovations – NEW KMS THERMASHAPE Straightening Conditioner and NEW KMS MOISTREPAIR Hydrating Oil!

KMS – Model Nejilka

transparency matters


High-end ingredients have always been the key to next-level technology and product performance. This is why we choose to deliver transparency with respect to our product ingredient list and reveal what’s inside!

what's new

We are pleased to introduce the Kao Salon Industry Recovery Initiative, a framework for our continuing programs and activities solely focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis.
The initiative provides industry professionals with tangible, localized resources including business and educational support to ensure their businesses are not only restored, but thriving in the months ahead.
Our priority during this crisis has been to galvanize our efforts around the full and complete recovery of the industry as a whole, with special focus on every one of our partners and stylists.
We look forward to continuing to bring these programs to you in the upcoming weeks via our social media platforms, apps and your local sales and education team.

KMS – Model Nejilka

you matter to kao


To all of our salons and stylists,
we know that times are hard and uncertain for you,
but your Kao Salon Family is here for you.

Together, we will emerge from this crisis stronger than ever!

what's new

Inspired by the trend of confident beauty that is lived on the streets of Copenhagen, we have created our new line ADDPOWER. Three products that make your fine and limp hair strong enough to create styles that really express your attitude – strong, powerful, and determined.

KMS Addpower Models

what's new

Three exciting new tones, inspired by the trend of urban artistry as seen in the streets of Miami, and perfectly complementing the KMS STYLECOLOR range. This collection of temporary on/off spray-on color gives you the chance to change your hair color like you change your clothes. It’s easy to apply and easy to remove and it won’t come off unexpectedly, for unlimited potential for personal expression.

why does style matter?



intuitive, simple, high-performing


Our products, organized intuitively into START. STYLE.
FINISH. are influenced by the style we see, with input
from our community, and performance delivered by
TRIfinity Technology. Itʼs how we create. How we relate.
Because style unifies us.


global style magazine


Check out the KMS Style Magazine to discover new seasonal hair trends, KMS Fashion Weeks, styling how-tos, plus new tips and tricks 

kms salons


Are you always on the search for new styles? 
Try out a new trend with your nearest KMS salon. A KMS stylist will make sure your hair style meets your individual creative needs and lifestyle.
Because style matters.

for stylists



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