STYLE HAS TAKEN AN ECLECTIC TURN THIS YEAR, INSPIRED BY DIVERSITY—ESPECIALLY IN AMSTERDAM, MELBOURNE, AND SAN FRANCISCO. THAT’S WHY WE WENT TO THESE CITIES TO GET OUR 2018 TREND INSPIRATION.
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A Style Equation is a personal recipe for style; it's easy to create your own using any START, STYLE, and FINISH product.
Our Style Equations were inspired by the global hotspots of Amsterdam, Melbourne, and San Francisco.
Each city boasts eclecticsm: a mix of ethnicities, lifestyles, and creativity. How does STYLE MATTER here? It’s unique and authentic. It’s not only trend-setting, it’s also celebrated, with a touch of new, a nod to the past, and always evolving.
Check out our latest Style Equations and get inspiration for your own!