What is a Style Equation?
One product for each part of your styling regime for START. STYLE. FINISH.
Find your personal Style Equation by discovering the latest trends and style-driven products.
 
New hair styles from all of KMS' global hotspots around the world showcasing high style, street style, contemporary or moderate looks.
 
What look inspires you?

Style Equation Laurens Look

natural waves

Start:
MOISTREPAIR Solid Shampoo & CONSCIOUSSTYLE Everyday Conditioner 
 
Style:
CONSCIOUSSTYLE Styling Putty & CONSCIOUSSTYLE Multi-Benefit Spray

Finish:
CONSCIOUSSTYLE Multi-Benefit Spray
 

Style Equation Laurens Look

messy pixie

Start:
CONSCIOUSSTYLE Everyday Shampoo & CONSCIOUSSTYLE Everyday Conditioner
 
Style:
CONSCIOUSSTYLE Styling Putty

Finish:
HAIRPLAY Playable Texture
 

Style Equation Laurens Look

matt finish

Start:
CONSCIOUSSTYLE Everyday Shampoo & CONSCIOUSSTYLE Everyday Conditioner 
 
Style:
CONSCIOUSSTYLE Styling Putty

Finish:
HAIRPLAY Dry Wax
 

Style Equation Laurens Look

matt textured look

Start:
CONSCIOUSSTYLE Everyday Shampoo & CONSCIOUSSTYLE Everyday Conditioner 
 
Style:
CONSCIOUSSTYLE Styling Putty

Finish:
MOISTREPAIR Hydrating Oil
 

Style Equation Laurens Look

textured bob

Start:
CONSCIOUSSTYLE Everyday Shampoo & MOISTREPAIR Leave-in Conditoner
 
Style:
CONSCIOUSSTYLE Styling Putty

Finish:
CONSCIOUSSTYLE Multi-Benefit Spray
 

Addvolume Style Equation Look 1

YOUR ESSENTIALS FOR STRONG AND FULL HAIR

Start:
ADDVOLUME Solid Shampoo 
 
Style:
 ADDVOLUME Liquid Dust 

Finish:
HAIRPLAY Dry Wax 
 

Addvolume Style Equation Look 2

YOUR ESSENTIALS FOR VOLUMINOUS HAIR

Start:
ADDVOLUME Solid Shampoo 
 
Style:
ADDVOLUME Root & Body Lift 

Finish:
HAIRPLAY Playable Texture 
 

Moistrepair Style Equation Look 1

YOUR ESSENTIALS FOR CURL CREATION 

Start:
MOISTREPAIR Solid Shampoo 
 
Style:
CURLUP Control Creme 

Finish:
HAIRSTAY Anti-Humidity Seal
 

Moistrepair Style Equation Look 2

YOUR ESSENTIALS FOR MOISTURE AND LIGHT MOVEMENT

Start:
MOISTREPAIR Solid Shampoo 
 
Style:
 THERMASHAPE Shaping Blow Dry  

Finish:
HAIRSTAY Working Hairspray
 

Headremedy Style Equation Look

YOUR ESSENTIALS FOR SENSITIVE SKIN AND SCALP

Start:
HEADREMEDY Solid Sensitive Shampoo
 
Style:
HAIRPLAY Sea Salt Spray

Finish:
MOISTREPAIR Hydrating Oil
 

Agostina Style Equation Look 1

Agostina's STYLE EQUATION

Start:
Thermashape Straightening Conditioner
 
Style:
Thermashape Straightening Creme

Finish:
Tamefrizz de-Frizz oil
 

Agostina Style Equation Look 2

Agostina's STYLE EQUATION

Start:
Thermashape Straightening Conditioner
 
Style:
Thermashape Shaping Blow Dry

Finish:
Thermashape 2-In-1 Spray
 

Pavel Style Equation

Pavel's STYLE EQUATION

Start:
Thermashape Straightening Conditioner
 
Style:
Thermashape Shaping Blow Dry

Finish:
Hairstay Anti-Humidity Seal
 

Nejilka Style Equation

Nejilka's STYLE EQUATION

Start:
Addpower Strengthening Fluid
 
Style:
Curlup Control Creme

Finish:
Moistrepair Hydrating Oil
 

Alexandre Style Equation

Alexandre's STYLE EQUATION

Start:
Tamefrizz Smoothing Reconstructor
 
Style:
Thermashape Shaping Blow Dry

Finish:
Moistrepair Hydrating Oil
 

Leonore Style Equation

Leonore's STYLE EQUATION

Start:
Moistrepair Hydrating Oil
 
Style:
Curlup Wave Foam

Finish:
Hairplay Playable Texture
 

Nejilka Arias Style Equation Look 1

Nejilka's STYLE EQUATION

Start:
MOISTREPAIR ANTI-BREAKAGE SPRAY
 
Style:
ADDVOLUME STYLING FOAM

Finish:
TAMEFRIZZ DE-FRIZZ OIL
 

Nejilka Arias Style Equation Look 2

Nejilka's STYLE EQUATION

Start:
COLORVITALITY BLONDE CONDITIONER
 
Style:
CURLUP WAVE FOAM

Finish:
HAIRSTAY ANTI-HUMIDITY SEAL
 

Pavel Zaretskii Style Equation Look 1

Pavel's STYLE EQUATION

Start:
MOISTREPAIR LEAVE-IN CONDITIONER
 
Style:
HAIRPLAY SEA SALT SPRAY

Finish:
HAIRPLAY DRY WAX
 

Pavel Zaretskii Style Equation Look 2

Pavel's STYLE EQUATION

Start:
ADDVOLUME SHAMPOO
 
Style:
ADDVOLUME VOLUMIZING SPRAY

Finish:
THERMASHAPE 2-IN-1 SPRAY
 

Leonore Masson Style Equation Look 1

Leonore's STYLE EQUATION

Start:
COLORVITALITY SHAMPOO
 
Style:
THERMASHAPE SHAPING BLOW DRY SPRAY

Finish:
HAIRPLAY PLAYABLE TEXTURE
 

Leonore Masson Style Equation Look 2

Leonore's STYLE EQUATION

Start:
MOISTREPAIR CLEANSING CONDITIONER
 
Style:
HAIRPLAY SEA SALT SPRAY

Finish:
HAIRSTAY MOLDING POMADE
 

Alexandre Schuster Style Equation Look 1

Alexandre's STYLE EQUATION

Start:
MOISTREPAIR REVIVAL CREME
 
Style:
CURLUP WAVE FOAM

Finish:
HAIRPLAY PLAYABLE TEXTURE
 

Alexandre Schuster Style Equation Look 2

Alexandre's STYLE EQUATION

Start:
TAMEFRIZZ SHAMPOO
 
Style:
THERMASHAPE SHAPING BLOW DRY SPRAY

Finish:
STYLECOLOR ICED CONCRETE & STONE WASH DENIM
 

Agostina Martinez Style Equation Look 1

Agostina's STYLE EQUATION

Start:
ADDVOLUME STYLE PRIMER
 
Style:
HAIRPLAY MESSING CREME

Finish:
HAIRSTAY WORKING HAIRSPRAY
 

Agostina Martinez Style Equation Look 2

Agostina's STYLE EQUATION

Start:
TAMEFRIZZ CONDITIONER
 
Style:
THERMASHAPE STRAIGHTENING CREME

Finish:
THERMASHAPE 2-IN-1 SPRAY
 

Sebastian Borges Desantis Style Equation Look 1

Sebastian's STYLE EQUATION

Start:
MOISTREPAIR SHAMPOO
 
Style:
ADDVOLUME ROOT AND BODY LIFT

Finish:
HAIRSTAY MOLDING POMADE
 

Sebastian Borges Desantis Style Equation Look 2

Sebastian's STYLE EQUATION

Start:
MOISTREPAIR CONDITIONER
 
Style:
HAIRPLAY LIQUID WAX

Finish:
HAIRSTAY ANTI-HUMIDITY SEAL
 

Nejilka Arias Style Equation Look 1

Nejilka's STYLE EQUATION

Start:
MOISTREPAIR ANTI-BREAKAGE SPRAY
 
Style:
ADDVOLUME STYLING FOAM

Finish:
TAMEFRIZZ DE-FRIZZ OIL
 

Nejilka Arias Style Equation Look 2

Nejilka's STYLE EQUATION

Start:
COLORVITALITY BLONDE CONDITIONER
 
Style:
CURLUP WAVE FOAM

Finish:
HAIRSTAY ANTI-HUMIDITY SEAL
 

Pavel Zaretskii Style Equation Look 1

Pavel's STYLE EQUATION

Start:
MOISTREPAIR LEAVE-IN CONDITIONER
 
Style:
HAIRPLAY SEA SALT SPRAY

Finish:
HAIRPLAY DRY WAX
 

Pavel Zaretskii Style Equation Look 2

Pavel's STYLE EQUATION

Start:
ADDVOLUME SHAMPOO
 
Style:
ADDVOLUME VOLUMIZING SPRAY

Finish:
THERMASHAPE 2-IN-1 SPRAY
 

Leonore Masson Style Equation Look 1

Leonore's STYLE EQUATION

Start:
COLORVITALITY SHAMPOO
 
Style:
THERMASHAPE SHAPING BLOW DRY SPRAY

Finish:
HAIRPLAY PLAYABLE TEXTURE
 

Leonore Masson Style Equation Look 2

Leonore's STYLE EQUATION

Start:
MOISTREPAIR CLEANSING CONDITIONER
 
Style:
HAIRPLAY SEA SALT SPRAY

Finish:
HAIRSTAY MOLDING POMADE
 

Agostina Martinez Style Equation Look 1

Agostina's STYLE EQUATION

Start:
ADDVOLUME STYLE PRIMER
 
Style:
HAIRPLAY MESSING CREME

Finish:
HAIRSTAY WORKING HAIRSPRAY
 

Alexandre Schuster Style Equation Look 1

Alexandre's STYLE EQUATION

Start:
MOISTREPAIR REVIVAL CREME
 
Style:
CURLUP WAVE FOAM

Finish:
HAIRPLAY PLAYABLE TEXTURE
 

KMS hair janis style equation addpower hair inspiration

JANIS' STYLE EQUATION

Start:
ADDPOWER SHAMPOO
 
Style:
HAIRPLAY MESSING CREAM

Finish:
HAIRSTAY ANTI-HUMIDITY SEAL
 

KMS hair anna style equation addpower inspiration

ANNAS' STYLE EQUATION

Start:
 ADDPOWER STRENGTHENING FLUID
 
Style:
ADDPOWER THICKENING SPRAY

Finish:
HAIRPLAY PLAYABLE TEXTURE
 

KMS hair anna style equation addpower inspiration shampoo

ANNAs' STYLE EQUATION

Start:
ADDPOWER SHAMPOO
 
Style:
ADDVOLUME STYLING FOAM

Finish:
HAIRSTAY FIRM FINISHING HAIRSPRAY
 

KMS-hair-style-equations-stylecolor-tatjana-inked-blue

TATJANA'S STYLE EQUATION

 START:
COLORVITALITY SHAMPOO
 
STYLE:
TAMEFRIZZ SMOOTHING LOTION
 
FINISH:
STYLECOLOR INKED BLUE & STONE WASH DENIM

KMS-hair-style-equations-stylecolor-tatjana-velvet-berry

TATJANA'S STYLE EQUATION

 START:
ADDVOLUME leave-in conditioner
 
STYLE:
curlup wave foam
 
FINISH:
stylecolor velvet berry & frosted brown

KMS-hair-style-equations-stylecolor-johanna-inked-blue

JOHANNA'S STYLE EQUATION

 START:
moistrepair anti-breakage-spray
 
STYLE:
addvolume styling foam
 
FINISH:
stylecolor inked blue

KMS-hair-style-equations-stylecolor-johanna-nude-peach

Johanna'S STYLE EQUATION

 START:
moistrepair leave-in conditioner
 
STYLE:
thermashape shaping blow dry
 
FINISH:
stylecolor nude peach

KMS-hair-style-equations-highstyle-morgan

morgan'S STYLE EQUATION

 START:
ADDVOLUME LEAVE-IN CONDITIONER
 
STYLE:
HAIRPLAY MOLDING PASTE
 
FINISH:
HAIRPLAY HYBRID CLAYWAX

KMS-hair-style-equations-streetstyle-morgan

MORGAN'S STYLE EQUATION

 START:
MOISTREPAIR STYLE PRIMER
 
STYLE:
HAIRPLAY SEA SALT SPRAY
 
FINISH:
HAIRPLAY PLAYABLE TEXTURE

KMS-hair-style-equations-highstyle-embery

eMbREY'S STYLE EQUATION

 START:
COLORVITALITY SHAMPOO
 
STYLE:
THERMASHAPE SHAPING BLOW DRY
 
FINISH:
HAIRSTAY HARD WAX

KMS-hair-style-equations-streetstyle-embery

EMBREy'S STYLE EQUATION

 START:
THERMASHAPE QUICK BLOW DRY
 
STYLE:
ADDVOLUME LIQUID DUST
 
FINISH:
HAIRSTAY WORKING HAIRSPRAY

KMS-hair-style-equations-highstyle-robin

ROBIN'S STYLE EQUATION

 START:
MOISTREPAIR SHAMPOO
 
STYLE:
TAMEFRIZZ SMOOTHING LOTION
 
FINISH:
HAIRSTAY Molding pomade

KMS-hair-style-equations-streetstyle-robin

ROBIN'S STYLE EQUATION

 START:
ADDVOLUME SHAMPOO
 
STYLE:
HAIRPLAY MESSING CREME
 
FINISH:
HAIRSTAY ANTI-HUMIDITY SEAL

KMS-hair-style-equations-highstyle-lulu

LULU'S STYLE EQUATION

 START:
tAMEFRIZZ smoothing reconstructor
 
STYLE:
ADDVOLUME TEXTURE CREME
 
FINISH:
TAMEFRIZZ DE-FRIZZ OIL

KMS-hair-style-equations-streetstyle-lulu

LULU'S STYLE EQUATION

 START:
MOISTREPAIR REVIVAL CREME
 
STYLE:
CURLUP PERFECTING LOTION
 
FINISH:
HAIRPLAY DRY WAX

KMS-hair-style-equations-highstyle-dani

DANI'S STYLE EQUATION

 START:
MOISTREPAIR CLEANSING CONDITIONER
 
STYLE:
ADDVOLUME STYLING FOAM
 
FINISH:
STYLECOLOR VINTAGE BLUSH

KMS-hair-style-equations-streetstyle-dani

DANI'S STYLE EQUATION

 START:
ADDVOLUME STYLE PRIMER
 
STYLE:
HAIRPLAY MAKEOVER SPRAY
 
FINISH:
THERMASHAPE 2-IN-1 SPRAY

KMS-hair-style-equations-highstyle-gael

gAEL'S STYLE EQUATION

 START:
MOISTREPAIR CLEANSING CONDITIONER
 
STYLE:
THERMASHAPE STRAIGHTENING CREME
 
FINISH:
THERMASHAPE 2-IN-1 SPRAY
 STYLECOLOR SMOKEY LILAC

KMS-hair-style-equations-streetstyle-gael

gAEL'S STYLE EQUATION

 START:
TAMEFRIZZ CONDITIONER
 
STYLE:
CURLUP control creme
 
FINISH:
STYLECOLOR BRUSHED GOLD

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