WHY DOES STYLE MATTER?

YOUR STYLE IS HOW YOU REVEAL YOURSELF TO OTHERS – WHETHER YOU WANT TO BE ACCEPTED, TO STAND OUT, TO GET NOTICED, OR TO JUST BLEND IN. AND NO MATTER WHO YOU ARE OR WHERE YOU'RE FROM, YOUR STYLE MATTERS.

We know there are more important things in the world than style. But style still matters. You'll see this idea reflected throughout our new Campaign: in the language, the visuals, and the products featured. We've curated style from urban fashion districts around the world to share it with you here. And we celebrate diversity in the couples we feature: we bring you a melting pot of looks and hairstyles to inspire you to create your best style. So, while it might not save the world, great style can make your day. Because at the end of the day, Style Matters.

THE STYLE EQUATIONS

Our assortment features a product for every hair type and occasion. Check out the Style Equations we used to create our HIGH and STREET styles and get inspiration for your own style. 

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