THE TREND: GENDERLESS

Gender-neutral styles are becoming more and more popular. Our style curators are seeing these looks in cities around the world, and our trend reports bill “genderless” as one of the hottest trends right now.

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THE STYLE EQUATIONS

Our NEW FINISHers are grooming products with an unexpected hybrid benefit. We were inspired by the emerging trend of genderless beauty and the street styles from the global hotspot London. Each product features two looks – one expected and one unexpected. Check them out and get inspiration for your own style.  

“Beauty today is a lot more varied than it was a generation ago. There’s less pressure for girls to be pretty and for guys to be masculine. It’s OK to be whatever you want to be.”
- The Beauty Buzz WGSN 12.28.16

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