THE KMS GLOBAL STYLE COUNCIL CAME TOGETHER IN BERLIN AT AN OLD FACTORY TO CREATE OUR 2017 CAMPAIGN LOOKS. WITH ITS
GRAFFITIED WALLS, THE WAREHOUSE EMBODIED THE GRITTY, EDGY FEELING OF THE CITY.
While the looks embrace the raw sophistication of Berlin, they also reflect the influences brought by each stylist from their own cities around the world. The campaign features couples and celebrates a diversity of styles. The team worked with our newest, most innovative products, creating a campaign that truly reflects global style inspiration.
Elina and Simon have this great chemistry, and you can definitely tell that style matters to them. Their hair styles aren’t high maintenance and they both have looks that I’d see on the streets in Sydney.
-Garreth Lenagh, Australia
They’re a typical urban pair that I’d see on the streets of Berlin, with a really cool look and style. And you can’t tell just by looking at them what they have planned--they could be getting ready for a crazy night out, or they might just be going to a café to talk about their favorite authors.
-Robert Mrosek, Germany
I love how Terrence is a bit more sophisticated, and Anne looks like the wild child. I’m seeing her style at all the Fashion Weeks right now, which represents classic London to me.
-Sam Burnett, UK
Their styles really reflect what's happening on the streets of New York. They have an urban aesthetic. They speak to the individual's sense of style: effortless, yet deliberate, fun and confident.
-Lori Panarello, US