THE RISE OF BEAUTY PRIMERS

MAY 2018

In order to prepare the skin for makeup, the beauty industry has many different primers to offer - one mattifying for oily skin, another one with a green undertone for optical balancing redness.
 
What they all have in common is that they provide a more even finish, making the foundation last longer. Same for eyeshadow primers: Use them before applying eyeshadow, and you’ll not only get a long-lasting effect but also a more intense appearance of the eyeshadow shade.
 
Besides influencing the visual outcome, primers can also provide extra care – such as nail base coat. It not only makes nail lacquer last longer, it also provides moisture and special ingredients that prevent the nail from breakage.
 
You may think the use of a primer is an additional step that takes more time. Primers not only have a big impact on the optical effect, they also save time for the following steps – the makeup application is quicker since the skin is more even – it even can happen that you’ll need less product when it comes to foundation and makeup!

Wondering why there are no primers for hair? There are! We realized that creating styles can be time-consuming and challenging depending on specific hair type. Lots of time is spent on controlling the natural hair structure, whether it’s too fine, unruly, easily breaks, or is dry and damaged.

ADDVOLUME style primer 

What’s in it?

moistrepair 
style primer

What’s in it?

TAMEFRIZZ style primer

What’s in it?

That’s why KMS just launched the Style Primers: available in ADDVOLUME, TAMEFRIZZ and MOISTREPAIR. The new Primers improve the hair structure while building a lasting style-foundation for up to 7 washes.
 
Whether your hair is too fine, unruly, easily breaks or is dry and damaged: you will find a Style Primer that helps you control your natural hair structure:
 
You like to experiment with hair color, changing styles and hot tools? Give your stressed and unruly hair intense restoration with our TAMEFRIZZ Style Primer! It deeply nourishes and smoothes for easy style-ability!
 
If you wish your fine hair to look and feel thicker from root to tip, go for our ADDVOLUME Style Primer! It perfectly primes for next-level volume styles and easy style-ability. Are you looking for healthier-feeling hair? MOISTREPAIR Style Primer repairs the hair surface, rebalances the moisture level and improves elasticity for easy style-ability.
 
Try our first back bar service now in your favorite KMS salon! If you love the effects much as we do, you can take your favorite Style Primer home to prolonge the great salon result!

related articles

NEW FINISHERS

THINK GROOMING PRODUCTS ARE JUST FOR MEN? THEN YOU HAVE TO TRY OUR THREE NEWEST FINISH PRODUCTS. THEY’RE GROOMING PRODUCTS WITH A TWIST.

INSIDE MELBOURNE

LOCAL CONTENT CREATOR CARISSA SMART TAKES US TO HER FAVORITE PLACES IN MELBOURNE.

Page Top