EMBRACE YOUR NATURAL HAIR TEXTURE

HIGH PERFORMANCE PRODUCTS THAT NOURISH, STYLE AND KEEP FRIZZ AT BAY ARE A SURE WAY TO GET THE MOST OF OUT OF YOUR HAIR TEXTURE. HERE’S WHAT YOU NEED IN YOUR KIT. 

The trend of looking natural is big news in hair and make-up right now. Of course pin straight hair will always have its place but the new twist is on embracing what you’ve got when it comes to hair type and texture. That means naturally straight hair, gentle waves and full-on curls are all up for the taking. Use the right hair products to enhance that organic texture and you’ll be able to create feed-friendly hairstyles without an arsenal of heated tools.
 
Curly hair is one of the biggest trends to sweep across social media – and the bigger and bouncier the curls, the better. The update here comes from the new formulas and ingredients that work with the hair’s natural structure. Ingredients like polymers that smooth and put an end to crispy curls (80s style mousse anyone?). They also boost the hair’s flexibility so that the shape stays put and there’s little danger of curls falling flat as the day goes on. Moisturizing ingredients are also important as curly hair is more porous which is why it tends to frizz and fuzz faster than any other hair texture.
 
Luckily, the KMS CURLUP range ticks off all of the above. A well thought out collection of four products that work on Afro, curly and permed hair, START by using 2-3 pumps of MOISTREPAIR Cleansing Conditioner, massage into hair and thoroughly rinse to cleanse, condition and moisturize stressed hair. Follow with another START favourite – the KMS MOISTREPAIR Revival Crème. This is the perfect product to work through towel dried hair as a styling prep for manageable results with great body. The KMS CURLUP Bounce Back Spray is a STYLE winner for curly hair. A superb curl-activating spray that gives twists and curls a firm hold but without the hard, gel-like finish it works on both short, curly hairstyles, Afros and more wayward curls that demand shape that lasts spray it into towel-dried hair, scrunch and go.

With the revival of textured hair comes the resurgence of hair mousse. But gone are the crispy, crunchy white whipped up formulas that are obvious to the naked eye. The new generation of hair mousses are light, airy foams that melt into hair and leave it feeling elastic. For a knock out STYLE, KMS ADDVOLUME Styling Foam is set to be your new flexi friend for sure. It’s even great for adding oomph to hair that needs a bit of encouragement when it comes to helping curls form. Layer up your STYLE stage using the KMS ADDVOLUME Style Primer that gives hair a thicker feel from root to tip and it will create a lasting texture that won’t fall flat after a few hours.
 
Salt sprays are another good go-to for fast and fuss-free texture and when you STYLE with the KMS HAIRPLAY Sea Salt Spray it gives fullness and grip like nothing else. Brilliant on guy’s and girl’s hair, short or long, it creates that beachy, matte finish in just a few spritzes. And if you’re worried about longeivity, FINISH with a blast of KMS HAIRSTRAY Working Hairspray to help your texturised look last. With a touchable, moveable formula that gives hold without looking ‘helmet-head’, it means you can get hands on and scrunch and play with hair to mould and remould it’s desirable freestyle form with ease.

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WORK WITH A HAIR TYPE AND YOU CAN KEEP THOSE CREATIVE JUICES FLOWING, WHATEVER
STYLE YOU’RE FASHIONING.

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AFTER SKIN CARE AND MAKE UP, PRIMERS CONQUER THE HAIR INDUSTRY.

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