MAKE SURE YOU CLEAR YOUR DIARY FOR GLOBAL ZOOM 2018 AND GET YOUR TICKETS NOW
One of Goldwell and KMS’ hottest hairdressing events, Global Zoom is back and expected to be bigger than ever as it lands in Toronto this autumn. Held between September 30th and October 1st, Goldwell and KMS will yet again host an artistic event designed to live up to every hairdresser’s wildest dreams. From the Gala Show to the live Color Zoom Challenge, interactive styling sessions to the legendary parties, you’ll walk away feeling inspired, energised and armed with the latest KMS products so you can showcase your new styling skills when you land back home.
Last year, almost 3,000 stylists descended on Barcelona to experience the buzz and witness their peers’ professionalism and craftsmanship. Treated to a preview of Goldwell and KMS’ breakthrough products and collections including the KMS Genderless Grooming campaign, the KMS Global Style Council were also on hand to reveal interesting insights and hair trend predictions. Made up of Simon Miller (USA), Sam Burnett (UK), Lori Panarello (USA), Robert Mrosedk (Germany), Garreth Lenagh (Australia) and Kenny Chow (Taiwan), they picked out Amsterdam, Melbourne and San Francisco as the coolest city hotspots to focus on for current inspiration but who knows which locations will be inspiring them this year. One thing we are certain of is that they’ll be uncovering how to trickle the trends down from catwalk to customer, be it cuts, color or achingly cool styling techniques.
Hungry for more KMS action? Look out for special booths that will preview the 2019 Masterbrand Campaign alongside upcoming product innovations. Open mic sessions, styling bars and a selfie wall were all part of the action last year, so you can be assured that the KMS team will be sure to grab your attention in 2018 with styling know-how and updates on all new up and coming products. Just make sure you include the handle #globalzoom so all of your peers, friends and colleagues can get a slice of the action!
The Color Zoom Challenge will also be making a welcome return to Global Zoom 2018. An opportunity for KMS stylists to demonstrate their creativity, the winners will become part of a money-can’t-buy experience – a place on the Global Color Zoom Creative Team. In fact, the competition has become so phenomenally successful that there was even a special Hall of Fame awards section added to the awards show. Find out how to take part in the Color Zoom Challenge here.
Oh, and did we mention the parties? A flurry of food, fizz, fashion and eye-catching creation’s from some of the world’s hair experts, the Gala Show with its prestigious awards ceremony and Farewell party the following evening are always unmissable.
Getting you fired up and ready for the big event, be sure to log on to kmsondemand.com in the run up too. Streaming live webcasts from the KMS brand team, just weeks before the big event in September. There will also be recordings from backstage at Fashion Week where the S/S19 trends will unfold. Who needs a front row seat when you can tune in 24/7?
Lastly, don’t forget to download the Global Zoom 2018 app in advance so you can get more information of what to expect wired to your phone. Bring it on!