the trend: 
commonalities

similarities rather than differences

 
In 2019, we're seeing cultures coming together to find common ground - connecting over their shared values. There's a dialogue going on among these different cultures, and a connection that's made with stories and shared experiences in art, design, and fashion. 
As seen in Copenhagen, Miami and Cape Town,
style facilitates this connection.

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THE STYLE EQUATIONS

A Style Equation is a personalized approach for style; it's easy to create your own using any START, STYLE, and FINISH product.

Our Style Equations were inspired by the global hotspots of Copenhagen, Miami and Cape Town.

We've curated style from urban fashion districts from around the world to share with you. And we celebrate diversity in the couples we feature: we bring a melting pot of looks and hairstyles to inspire you to create your best style. 

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