the trend: urban artistry

SPONTANEOUS. ILLUSTRATIVE. CREATIVE. 
 
That’s today's living art - beyond the traditional framework in the streets around the world.  It’s reflected in the way creative minds create their individual style daily. 
 
Always on the search for new ways to accentuate their style – try something new today, something else tomorrow. Without long-term commitment. Having the chance to change the style depending on occasion and mood, with hair color as the ultimate style accessory.

That’s the trend our style curators are seeing in the streets around the globe. 
 


unlimited potential for personal expression

Inspired by the trend of urban artistry we created our latest campaign, using new KMS STYLECOLOR – the first temporary spray-on color by KMS.
This washable hair color gives you the chance to change your hair color like you change your clothes. It’s easy to apply and easy to remove and it won’t come off unexpectedly. Take your art to the street and rewrite the rules of color with KMS STYLECOLOR.

 
It's a new approach to temporary hair color– encouraging you to push boundaries.

why does style matter?

new kms stylecolor

discover trends in color

HAIR cOLOR TRENDS 

Discover what color can do and how quickly it can be done,

Stenciling

whether you want the coolest patterns, ombre or balayage, it can do it with kms stylecolor.

step 1

Choose your natural hair color

step 2

What is the trend color that best matches your style? Are you looking for fashion and contemporary or moderate and subtle style tones? Chose now and see how it looks on your hair!”


MODERATE

CONTEMPORARY

your results

This is how your selected style tone could look on your hair. To learn more about STYLECOLOR and how to use, click on the product.”

RUSTY COPPER

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

ICED CONCRETE

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

dusky blonde

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

brushed gold

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

vintage blush

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

smoky lilac

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

raw mocha

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

frosted brown

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

stone wash denim

REPLENISHES MOISTURE AND REPAIRS DAMAGE WHILE HELPING RESTORE THE HAIR’S NATURAL PROTECTIVE COATING.

YOUR RESULT

YOUR RESULT

YOUR RESULT

YOUR RESULT

YOUR RESULT

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR TONE

YOUR RESULT

Discover more looks featuring your selected STYLECOLOR look.  Get inspired to recreate the look at home
or in your KMS salon.

* Actual results may vary based on hair color and hair structure in addition to various types of computers, monitors and browsers.

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meet the stylecolor influencers

Meet Jenny

What’s her story about KMS COLOR?

REAd EVA's story

my color accessory

the KMS Style influencer

I love color!

ALTERNATIVE INFLUENCER COMPONENT

ALTERNATIVE INFLUENCER COMPONENT

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Please either use the "3-image-component" or the "1-image-text-component". 
 
If you use the "3-image-component" please delete the image-component above this text, as well as this text-component.

stylecolor style equations

Our new Style Equations were inspired by the global hotspot, Toronto – a vibrant
city brimming with urban artistry and creativity that is reflected in new looks, featuring STYLECOLOR

find a kms salon near you

Are you always on the search for new styles? 
Try out a new trend with your nearest KMS salon. Our stylists will make sure your hair style meets your individual creative needs and lifestyle.

Because style matters.

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