Prime your hair by improving it inside and outside

WHAT? 
AHA Structure Complex.

 
WHY?
So the style products can adhere evenly (primes for optimal style creation). 

HOW?
START. products improve the internal structure of hair and reduce the negative charge on the hair’s surface.
 
AHA STRUCTURE COMPLEX
Internal: Organic acids create a plumping effect in the hair and help to internally restructure the hair to make it look and feel healthier. Organic acids used in the KMS START. products are either Alpha Hydroxy Acids or Glyoxylic Acids. External: Cationic conditioning agents are positively charged, so they reduce the negative charge on the hair surface, enabling STYLE. products to adhere evenly. The hair feels softer and has a better shine, good compatibility and they provide anti-frizz.

Individually formulated so you can easily achieve any look.

WHAT?
Innovative Shaping Blends. 

WHY?
So you have a styling product for all needs, allowing for maximum creativity. 

HOW?
STYLE. products are individually formulated, so each formula is special to the style you want to achieve.

INNOVATIVE SHAPING BLENDS

A mixture of ingredients specific to each product’s styling purpose. Because we are all about style creation, this is the step where technology is formulated specifically for each style benefit. Dedicated solutions for each style desired. Intermixable.

Prolong and enhance your style.

WHAT?
Flexible Sealing Compounds.

WHY?
So you can prolong the effect of styling C37products, resulting in a durable and natural-looking style. 

HOW?
FINISH. products help to prolong or enhance the effect of STYLE. products, with humidity protection and up to 3-day hold.

FLEXIBLE SEALING COMPOUNDS

Liquid polymers & natural oils: Seal and smooth the hair surface with humidity protection.