We are pleased to introduce the Kao Salon Industry Recovery Initiative, a framework for our continuing programs and activities solely focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis.
 
The initiative provides industry professionals with tangible, localized resources including business and educational support to ensure their businesses are not only restored, but thriving in the months ahead.
 
Our priority during this crisis has been to galvanize our efforts around the full and complete recovery of the industry as a whole, with special focus on every one of our partners and stylists.
 
We look forward to continuing to bring these programs to you in the upcoming weeks via our social media platforms, apps and your local sales and education team.

Inspired by the trend of confident beauty that is lived on the streets of Copenhagen, we have created our new line ADDPOWER. Three products that make your fine and limp hair strong enough to create styles that really express your attitude – strong, powerful, and determined.