So, which Scandi hair trends are ruling the Copenhagen streets right now? Messy buns and bangs, says stylist Pernille, but her go-to KMS style equation is all about texture and height.
 
“A lot of Scandi girls have fine hair so I often recommend a volumizing Style Equation,” she explains. START with ADDVOLUME Shampoo or MOISTREPAIR if the hair is damaged, STYLE with ADDVOLUME Liquid Dust – an innovative product which won a Danish Beauty Award in 2018, and FINISH with HAIRPLAY Playable Texture to create weightless styling with a pliable finish.
 
For the inside track on Copenhagen style, Pernille reveals her three favorite areas in the city for inspiration. She says meatpacking district Vesterbro has a “unique, urban vibe with lots of good restaurants and stylish places to go for a drink”, must-see area Christianshavn is “really beautiful” thanks to its atmosphere and canals, and Nørrebro is “cozy and cool”.
 
Her final words of advice on the hipster hotspot? “Don’t go to the obvious places in Copenhagen. Take the small side streets and you’ll find the hidden gems.”