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COLORVITALITY BLONDE SHAMPOO

Gently cleanses and neutralizes warm tones in blonde hair.

COLOR PROTECTION
VIBRANCY
HYDRATION

HAIR TYPE:
For all hair types.
For natural, lightened or highlighted hair that has become dry, porous and
brassy.

Key benefits

COLOR PROTECTION
• Protects against hard water mineral accumulation
• Neutralizes unwanted warm tones
• Gently cleanses and neutralizes warm tones in blonde hair
• Keeps blonde tones cool
• Keeps blondes from becoming too warm between color appointments¹

VIBRANCY
• Restores shine

HYDRATION
• Hydrates the hair without weight
• Up to 3x easier detangling²

¹ with regular use
² in combination with CV Conditioner; vs. untreated hair

Application

Lather, rinse, and repeat if necessary.
Follow with conditioner or treatment.

Fragrance

A fruity and fresh energizing fragrance made from red fruits, rose and cedarwood.

TOP
Bergamot, Pomegranate, Black Currant
HEART
Rose, Jasmine, Coconut, Raspberry
BASE
Cedarwood, Patchouli, Vanilla, Tonka Bean

Ingredients

Art.no. 103004KHLA

Upcycled Pomegranate - Formula with upcycled pomegranate, known to be rich in antioxidants, helps to fight free radicals responsible for color fading.

Formulated without SLS/SLES Sulfates¹, Mineral Oils, Silicones, PEGs

Formula contains up to 91% ingredients of natural origin² & up to 92% biodegradable formula³

Water/Aqua/Eau, Lauryl Hydroxysultaine, Coco-Glucoside, Sodium C14-16 Olefin Sulfonate, Propanediol, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Dicaprylyl Ether, Decyl Glucoside, Panthenol, Glyceryl Oleate, Tetrasodium Glutamate Diacetate, Glycerin, Sodium Hydroxide, Citric Acid, Punica Granatum Peel Extract, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Ext. Violet 2/CI 60730, HC Blue No. 12.

At KMS we want to set an example for product & ingredient transparency. To provide you with all the information you are looking for – and even more – we voluntarily disclose all fragrance components (beside the fragrance ingredients that are part of the ingredient list and which we are legally obliged to disclose) down to 0,01%.³

Fragrance / Perfume
Methyldihydrojasmonate, Ethylene Brassylate, Tetrahydrolinalool, 4-Tert-Butylcyclohexyl Acetate, Nopyl Acetate, 2,6-Dimethyl-7-Octen-2-Ol, Isobutyl Methyl Tetrahydropyaranol , Dipropylene Glycol, Isopropoxy Ethyl Salicylate, Beta-Ionone, 2-T-Butylcyclohexyl Acetate, Cedrol Methyl Ether, 3,7-Dimethyl-1-Octanol.

In order to always offer our customers a reliable product experience, we strive to improve and update our products and formulations from time to time. Therefore, please always review the ingredient list on your product pack.

¹ SLS Sodium Lauryl Sulfate; SLES Sodium Laureth Sulfate
² by ISO 16128, incl. 80% water
³ based on all ingredients according to OECD 301 guidelines, including 80% water
⁴ For some products we will even disclose fragrance components below 0,01%, for technical reasons.

SHOP ONLINE

Gently cleanses, protects against color fading and keeps color vibrant for up to 20 washes.

PETA approved for following its Global Animal Test Policy
Vegan¹
ClimatePartner certified²
Formula with upcycled pomegranate
Up to 100 % recyclable packaging³

¹ Vegan formula. No animal-derived ingredients.
² CO₂ emissions have been measured, reductions implemented, and climate protection projects financed to compensate unavoidable emissions. Full size only. Climate Partner ID: 8PY8BI.
³ KMS Shampoo 300ml packaging. Institute cyclos-HTP for EU-wide certification; according to DIN EN 13430; applies to AT, BE, FR, DE, LU, NL, NO, SI, SE, UK

Performance X sustainability

All about hair

PERFORMANCE X SUSTAINABILITY^*

DISCOVER More

Our formulations combine the power of science with upcycled natural ingredients**. Inspired by biochemistry, plant-based micro bio-actives are unlocked and are able to distribute evenly on the hair surface and effectively penetrate deep into the hair structure.
Our formulations with upcycled natural ingredients are ensuring the exceptional performance your hair requires while being developed with respect for nature.

_{*Examples of respective sustainable actions can be found on the page "Commitment”}
_{**Depending on product: prickly pear, pomegranate, tomato, rice, olive, pumpkin, ash tree, grape}

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TRIFINITY TECHNOLOGY

3 STEPS. ENDLESS POSSIBILITIES.

DISCOVER More

KMS HAIR products are multi-compatible to meet your individual hair needs, no matter the type, texture, shape or style. They are designed to be mixed and matched in multiple combinations to complete your look exactly the way you want. KMS HAIR products are grouped into START. STYLE. FINISH. as they work best in a 3-step regimen where each step benefits the next. From straight to curly, bouncy to smooth and sleek, our formulations help you achieve whatever look you can imagine for yourself and beyond.

Ensures reliability, longevity and high performance. Most importantly, it ensures our products work — in the most effective way possible.