our commitment
THE KMS SUSTAINABILITY COMMITMENT
We proudly look back at 45 years of researching and manufacturing some of the finest hair care products in the world. Our founders‘ vision was to fuse innovative technologies with the best that nature has to offer – creating high-performing products for every hair type. KMS has always focused on environmentally friendly products and transparency on how products work. This philosophy remains at the heart of our brand and will further guide our future commitment.
RAW MATERIAL & SUSTAINABLE SOURCING
We source responsibly by only using high-quality raw materials. These should not just prove highly effective in our formulas, but should also address the growing demand of sustainability aspects regarding how they have been processed for production, as well as their (bio-)degradability after use.
CONSERVE WATER
We are mindful of the valuable water resources our planet has to offer. That is why we don‘t just reduce water content in our formulas, but also think about new product regimens and ways to use our products. This enables our consumers to save water as well. Further, we carefully choose ingredients in our rinse-out products with the aim to decrease water pollution.
MATERIAL IMPROVEMENT & REDUCTION
We follow a minimalistic and sustainable packaging material approach. We continuously work on reducing the overall amount of packaging material, on using more recycled components, and on the recyclability of our bottles. Guaranteeing the safety of our products, always.
FORMULA
We want to set an example for product & ingredient transparency. For KMS, „what‘s inside the bottle“ has always been key. That is why we ensure full ingredient declaration of the formula and explain what each ingredient actually does on the hair. Only that way, we can be fully transparent with our community.
Nessun Test sugli animali
KMS ha passato con successo il processo di certificazione "Beauty without Bunnies", su tutto l'assortimento. Il certificato ufficiale PETA, verifica che tutto il processo produttivo e i fornitori non conducono e non hanno mai condotto, pagato, commissionato nessun test sugli animali rispetto agli ingredienti, formulazioni o prodotti finiti, a livello globale.
Seguendo le nostre etiche di business, abbiamo fermato gli esperimenti sugli animali ancora negli anni 80', molti anni prima che entrasse in vigore la legge nell'Unione Europea. Nel 2004, la UE ha bannato i test sugli animali per verificare la sicurezza dei prodotti cosmetici. Da allora non è più consentito riportare "nessun test sugli animali" sui prodotti, perchè considerato come promozione.
1 Kao Germany GmBH - Centro globale di sviluppo di Kao Salon Division.
We strive to have an ever positive impact on our community and the environment they live in – all while designing superior haircare and styling products that support people in expressing their individuality every day.
REFILLABLE POUCHES
Plastic is one of the leading causes of littering and ocean waste, which means the reduction of plastic is critical is establishing a sustainable way of life.
By introducing the KMS Refill Pouches, we are taking the next step towards
even more environmentally friendly products.
Because #kms♥cares.
TUTTI I PRODOTTI KMS SONO CLIMATE NEUTRAL*
COSA INTENDIAMO
ESATTAMENTE?
Quando le emissioni di anidride carbonica di un prodotto sono state ridotte fino ad arrivare allo zero e le emissioni inevitabili sono state compensate con progetti di protezione del clima**.
COSA FACCIAMO PER COMPENSARE
LE EMISSIONI CO2?
In collaborazione con Climate Partner, sosteniamo un parco eolico nel nord del Marocco, che riduce la quantità di elettricità prodotta da combustibili fossili nel Paese e rafforza il ruolo delle donne nelle comunità locali, migliorando la loro condizionesociale ed economica.
* Spesso ll'espressione vengono definiti "carbon Neutral viene usata per descrivere le compensazioni fino allo zero di anidride carbonica, ma scientificamente si riferisce a tutti i gas effetto serra naturali, non solo il biossido di carbonio. Si escludono i formati da viaggio e campioncini
** This is not an official legal definition of the term ‘Climate Neutral’
