the trend: urban artistry

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SPONTANEOUS. ILLUSTRATIVE. CREATIVE. 
 
That’s today's living art - beyond the traditional framework in the streets around the world.  It’s reflected in the way creative minds create their individual style daily. 
 
Always on the search for new ways to accentuate their style – try something new today, something else tomorrow. Without long-term commitment. Having the chance to change the style depending on occasion and mood, with hair color as the ultimate style accessory.

That’s the trend our style curators are seeing in the streets around the globe. 
 


unlimited potential for personal expression

Inspired by the trend of urban artistry we created our latest campaign, using new KMS STYLECOLOR – the first temporary spray-on color by KMS.
This washable hair color gives you the chance to change your hair color like you change your clothes. It’s easy to apply and easy to remove and it won’t come off unexpectedly - plus plus it's waterproof and pillow-friendly.*
Take your art to the street and rewrite the rules of color with KMS STYLECOLOR.
 
It's a new approach to temporary hair color– encouraging you to push boundaries.
*Results may vary when used with oil-based products.

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new stylecolor

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FIND YOUR PERSONALIZED COLOR TREND LOOK

IN 2 SIMPLE STEPS, SEE HOW YOUR HAIR COLOR WILL LOOK WITH KMS STYLECOLOR

Each of the 9 style tones works on all hair colors - choose from
contempory or moderate, from blush to lilac, from blond to browns. Want to be blonde for a day or "Balayage for the Weekend"? This is the tool to
find the right color for you.

Step 1: tell us what your current hair color is.
Step 2: be inspired by the most current trends. 

Looking for a new office look? Click on moderate. For a night out, choose contempory.
STYLECOLOR gives you the chance to change your hair color like you change your clothes. Want more inspiration?
Check out the looks which we discovered using STYLECOLOR.

step 1

CHOOSE YOUR NATURAL HAIR COLOR

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step 2

WHAT IS THE TREND COLOR THAT BEST MATCHES YOUR STYLE? ARE YOU LOOKING FOR FASHION AND CONTEMPORARY OR MODERATE AND SUBTLE STYLE TONES? CHOSE NOW AND SEE HOW IT LOOKS ON YOUR HAIR!


MODERATE

CONTEMPORARY

your results

THIS IS HOW YOUR SELECTED STYLE TONE COULD LOOK ON YOUR HAIR. TO LEARN MORE ABOUT STYLECOLOR AND HOW TO USE, CLICK ON THE PRODUCT.

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RUSTY COPPER

TEmporary color with no long term commitment

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ICED CONCRETE

Temporary color with no long term commitment

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dusky blonde

Temporary color with no long term commitment

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brushed gold

Temporary color with no long term commitment

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vintage blush

Temporary color with no long term commitment

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smoky lilac

Temporary color with no long term commitment

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raw mocha

Temporary color with no long term commitment

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frosted brown

Temporary color with no long term commitment

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stone wash denim

Temporary color with no long term commitment

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YOUR RESULT

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YOUR RESULT

DISCOVER MORE LOOKS FEATURING YOUR SELECTED STYLECOLOR LOOK. GET INSPIRED TO RECREATE THE LOOK AT HOME OR IN YOUR KMS SALON.

* Actual results may vary based on hair color and hair structure in addition to various types of computers, monitors and browsers.

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meet the stylecolor influencers

03

Meet Hannah

DISCOVER her stYLE  COLOR STORY!

02

MEET
SOPHIE

CREATING A NATURAL BALAYAGE

01

MEET 
ANISA

A PERFECT COLOR MATCH?

stylecolor style equations

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Our new Style Equations were inspired by the global hotspot, Toronto – a vibrant
city brimming with urban artistry and creativity that is reflected in new looks, featuring STYLECOLOR

find a kms salon near you

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Are you always on the search for new styles? 
Try out a new trend with your nearest KMS salon. Our stylists will make sure your hair style meets your individual creative needs and lifestyle.

Because style matters.

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