We are pleased to introduce the Kao Salon Industry Recovery Initiative, a framework for our continuing programs and activities solely focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis.
 
The initiative provides industry professionals with tangible, localized resources including business and educational support to ensure their businesses are not only restored, but thriving in the months ahead.
 
Our priority during this crisis has been to galvanize our efforts around the full and complete recovery of the industry as a whole, with special focus on every one of our partners and stylists.
 
We look forward to continuing to bring these programs to you in the upcoming weeks via our social media platforms, apps and your local sales and education team.

Style is more than just a look. lt's how I express myself. lt's not about others, their opinions, beauty standards or beliefs. lt's about having the freedom and confidence to be myself regardless. In the end it's all about us. #MYSTYLEMATTERS

In 2020, it’s time for a new trend color. Discover REAL RED – the new KMS STYLECOLOR. REAL RED is an intense tone for an even more vibrant finish. As one of the major trend colors for 2020, REAL RED complements the current STYLECOLOR line-up. REAL RED is perfectly wearable on all hair levels, especially on darker bases.

Inspired by the trend of confident beauty that is lived on the streets of Copenhagen, we have created our new line ADDPOWER. Three products that make your fine and limp hair strong enough to create styles that really express your attitude – strong, powerful, and determined.