Our formulations combine the power of science with upcycled natural ingredients. Upcycling is the reuse of precious natural resources that would go to waste otherwise—e.g., leftovers from food production. We take pride in repurposing them by creating something highly valuable & effective from them. Inspired by biochemistry, plant-based micro bio-actives are unlocked & are able to be distributed evenly on the hair surface and effectively penetrate deep into the hair structure. Our formulations with upcycled natural ingredients ensure the exceptional performance your hair requires and the commitment to sustainability our planet deserves.