Upcycling is the reuse of precious natural resources that would go to waste otherwise — e.g., leftovers from food production. We take pride in repurposing them by creating something highly valuable & effective from them.

*Depending on product: prickly pear, pomegranate, tomato, rice, olive, pumpkin, ash tree, grape

Our new KMS HAIR formulations are vegan, so they do not contain any animal-derived ingredients*.
 
*Excl. HP Molding Paste

We source responsibly by using high-quality raw materials. These should not just prove highly effective in our formulas, but should also protect natural resources, safety and human rights through supply chain traceability and dialogue with suppliers. We also consider how they are processed and their (bio)degradability after use. For example, our AllSmooth Conditioner contains 98% ingredients of natural origin*, and 99% of its ingredients are biodegradable**.
 
*by ISO 16128, incl. 90% water; **based on all ingredients according to OECD 301 guidelines, including 90% water

We recognize the importance of water as a valuable resource. That is why we develop products that can help reduce water consumption, such as leave-in products like our MoistRepair Revival Creme or our HairPlay Cleansing Mist, which helps extend the time between washes. Further, we carefully choose ingredients in our rinse-out products with the aim to reduce their potential impact on water quality.

We follow a minimalistic and sustainable packaging material approach focused on reducing material use, increasing the use of post-consumer recycled plastic and improving recyclability. Guaranteeing the safety of our products, always. For example, the packaging weight of our AllSmooth Treatment has been reduced by 84%* and our AddVolume Liquid Strength Rinse bottle** is made with 99% post-consumer recycled plastic.

*Compared to previous packaging: TameFrizz Smoothing Reconstructor 150ml. **Excl. label and nozzle

We are committed to saving energy wherever possible, whether during production or in everyday use. For example, our ThermaShape Quick Blow Dry speeds up drying time by up to 50%, reducing the time and energy spent blow-drying. And the production with reduced heat and sustainable energy practices of our shampoos and conditioners leads to 17–19% less energy consumption.* 

*Certified sustainable energy practices in manufacturing at Kao Manufacturing Germany GmbH: 1. 100 % renewable electricity usage 2. 17 -19 % Energy usage reduction (2023 vs. 2021), Cert. NO: 26-0148 & 26-0149.

We want you to be able to wear your hair the way that you want, on any given day. Our ambition is to be your biggest and best supporter to achieve endless possibilities for your and any type of hair. With versatile formulas, we give you endless possibilities to create whatever look you imagine.

We want to set an example for product & ingredient transparency. For KMS HAIR, “what’s inside the bottle” has always been key. That is why we ensure full ingredient declaration of the formula and explain what each ingredient actually does on the hair. Only that way, we can be fully transparent with our community.

Wherever possible, we select materials for our products that have a high recyclability. For example, all of our Shampoo and Conditioner bottles are up to 100% recyclable*.
 
*KMS Shampoo 300ml & Conditioner 250ml packaging.​ Institute cyclos-HTP for EU-wide certification; according to DIN EN 13430; applies to AT, BE, FR, DE, LU, NL, NO, SI, SE, UK